With 70 years of design excellence, Laura Ashley is one of the world's best-loved lifestyle brands. Founded on a rich design heritage and on traditional values of quality and originality, Laura Ashley offers timeless designs, signature prints and quintessentially British styles that bring a touch of romance, nostalgia, and beauty into everyday life.
Inspired by the rich heritage of the Laura Ashley archive, our fine-fragrance collection gives carefully selected signature prints a new life through a new creative, sensory form. Undeniably elegant and unmistakably joyful, each fragrance has been crafted to evoke the alluring beauty of the British outdoors, capturing the spirit of wild meadows, blooming gardens, and verdant landscapes.
In today’s world of constant motion, The Parfum Collection has been curated as a fragrant wonderland that invites exploration and encourage escapism, always with nostalgia at the heart. Feel deeply. Live freely.
Our parfum collection formulas have been developed in collaboration with the world-renowned French fragrance house, Robertet, and perfumers Clément Marx and Romain Almairac. Founded in 1850, Robertet capture the essence of nature in every creation, using the widest range of natural ingredients in line with their commitment to social and environmental responsibility.
Dedicated to a practice that respects the environment, Robertet selects its raw materials with care, favouring responsible and ethical sources around the world, to design fragrances that pay tribute to the splendor and richness of biodiversity.
Each Laura Ashley Parfum features a unique blend of natural raw materials and high quality ingredients. Our fragrances are manufactured in the UK, in Laura Ashley’s home country, Wales.